Studienhandbuch der JKU Linz
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LIMAK Global Executive MBA
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International Strategy and Market Development
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Modul Doing Business in Russia
Versionsauswahl
Version
2016W
Workload
Form der Prüfung
Ausbildungslevel
Studienfachbereich
VerantwortlicheR
Anbietende Uni
7,5 ECTS
Kumulative Modulprüfung
M1 - Master 1. Jahr
Betriebswirtschaftslehre
Univ.-Prof. Dr. Wolfgang H. Güttel
Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen
Keine
Quellcurriculum
Universitätslehrgang Aufbaustudium LIMAK Global Executive MBA 2016W
Ziele
Students…
understand the critical success factors and the main risks of doing business in Russia.
know central strategies and methods to deal with the risks on the political, financial, legal and market aspects of a new market entry.
understand the differences in the human resource markets and know how to get and retain good personal.
understand the differences in the marketing strategies and needs in the Russian market.
know how to deal with the limits and threats of the legal system in Russia.
Lehrinhalte
Strategic Issues of Management in Russia
Managing the Political and Economic Environment
Human resources in Russia
The structure of society its values, institutions, myths, and behavioural pattern in modern Russia
Key elements of successful marketing in Russia
Investment and Legal Stability
Executive Talks
Economic Forum
Untergeordnete Studienfächer, Module und Lehrveranstaltungen
KS Communication, Marketing and Intercultural Affairs in Russia
KS Strategic Management in Russia
KS The Political, Legal, Economic and Business Environment in Russia
KS The Russian Market