Inhalt

Modul Doing Business in Russia

Versionsauswahl
Workload Form der Prüfung Ausbildungslevel Studienfachbereich VerantwortlicheR Anbietende Uni
7,5 ECTS Kumulative Modulprüfung M1 - Master 1. Jahr Betriebswirtschaftslehre Univ.-Prof. Dr. Wolfgang H. Güttel Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen Keine
Quellcurriculum Universitätslehrgang Aufbaustudium LIMAK Global Executive MBA 2016W
Ziele Students…

  • understand the critical success factors and the main risks of doing business in Russia.
  • know central strategies and methods to deal with the risks on the political, financial, legal and market aspects of a new market entry.
  • understand the differences in the human resource markets and know how to get and retain good personal.
  • understand the differences in the marketing strategies and needs in the Russian market.
  • know how to deal with the limits and threats of the legal system in Russia.
Lehrinhalte
  • Strategic Issues of Management in Russia
  • Managing the Political and Economic Environment
  • Human resources in Russia
  • The structure of society its values, institutions, myths, and behavioural pattern in modern Russia
  • Key elements of successful marketing in Russia
  • Investment and Legal Stability
  • Executive Talks
  • Economic Forum
Untergeordnete Studienfächer, Module und Lehrveranstaltungen