| Detailed information |
| Pre-requisites |
(*)Fach Einführung in die Betriebswirtschaftslehre und Fach Einführung in die Volkswirtschaftslehre
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| Original study plan |
Bachelor's programme Business and Economics 2016W |
| Objectives |
The course gives an overview of the most important foundations to business processes and business models. The students are able to characterize, evaluate, and improve business processes. Students understand the business model concept and learn approaches for the management of business models.
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| Subject |
What is a business process? Overview of the key business processes in an enterprise; process-structure-transparency, process-performance-transparency, process-redesign and continuous process improvement; business models as a management concept, structures of a business model; management of business models, case studies
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| Criteria for evaluation |
Active participation in course, presentation and seminar work
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| Methods |
There are alternately used theoretical inputs and exercises in small groups and phases of critical reflection and discussion to achieve the teaching and learning objectives.
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| Language |
German |
| Study material |
Wirtz; Bernd W.; Business Model Management: Design - Instrumente - Erfolgsfaktoren von Geschäftsmodellen, Gabler 2010
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| Changing subject? |
No |
| Further information |
none
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| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BGUPI: IK Business Models and Processes (2009W-2015S)
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