| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
|
| Original study plan |
Bachelor's programme Business and Economics 2015W |
| Objectives |
- Knowledge of theory on strategic management
- Development of critical and analytical perspective
- Supporting strategic and personal skills
- Expansion of social skills through teamwork
- Expand on methodical skills
- Practical relevance and knowledge transfer of course content: Environmental and industry analysis in teams
|
| Subject |
- Environmental and industry analysis
- General environment and stakeholder
- Industry structures, industry dynamics and competition
- Market and target groups
- Methods and instruments
- Value added on industry-level
- Strategy formulation on business-level
- Strategic management - correlations
- Strategy, positioning, marketing
|
| Criteria for evaluation |
Environmental and industry analysis (group work)
Examination(individual work)
|
| Language |
German |
| Study material |
- Johnson G. / Whittington R. / Scholes K. : Exploring Strategy. Harlow. 2011.
- Reader Strategisches Management, Last update: October 2012.
|
| Changing subject? |
No |
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BSTRSMB: IK Strategic Management: Industry Analysis (2007W-2015S)
|
