Inhalt

[ 973SMCPTIMS10 ] SE Master Seminar Advanced Topics in International Marketing

Versionsauswahl
Es ist eine neuere Version 2019W dieser LV im Curriculum Masterstudium Wirtschaftsinformatik 2019W vorhanden.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
2 ECTS M2 - Master 2. Jahr Betriebswirtschaftslehre Gerhard Wührer 1 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen Modul Marketing
Quellcurriculum Masterstudium General Management 2016W
Ziele Lehrveranstaltung wird auf Englisch abgehalten.

Gaining knowledge and understanding of state-of-the-art literature; acquiring specific knowledge in current issues of international marketing and emerging markets; getting to know databases and search strategies; getting to know different types of literature and their purposes; identification of current topics in academia and business; evaluation and discussion of results.

Lehrinhalte The semimar deals with current topics in advanced and emerging markets on the strategic and operational level of marketing. In the seminar, issues discussed in different types of international marketing literature are critically reflected. In groups, different literature outlets such as scientific journals and teaching materials are analysed according to previously specified topics. The state-of-the-art regarding topics in international marketing and emerging markets is presented and discussed in class. Findings of the literature analysis are also provided through a written group report. After that, a workshop integrates the results. Finally, an oral or written exam sums up the essence of the seminar.
Beurteilungskriterien Participation in class, presentation, report, written or oral exam.
Lehrmethoden Discussions, quantitative and qualitative research methods, literature analysis, presentations, group work.
Abhaltungssprache Englisch
Literatur Depends on seminar focus, basic literature will be made available.
Lehrinhalte wechselnd? Nein
Sonstige Informationen keine
Präsenzlehrveranstaltung
Teilungsziffer 25
Zuteilungsverfahren Zuteilung nach Vorrangzahl