Inhalt

[ 973SMCPAIMS16 ] SE Seminar Applied International Marketing

Versionsauswahl
Es ist eine neuere Version 2017W dieser LV im Curriculum Master's programme General Management 2017W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
4 ECTS M1 - Master's programme 1. year Business Administration Gerhard W├╝hrer 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)Modul Marketing ODER IK Angewandte Marketingforschung UND SE Integration Marketing Theorie und Praxis UND KS Management von Internationalen Markteinstrittsstrategien:)
Original study plan Master's programme General Management 2016W
Objectives Course objectives are based on material from previous lectures and courses which enable students to confront real world issues in the field of international marketing that can be applied to companies of various sizes. Students will apply acquired expertise towards developing alternative problem solutions, learning how to select the most optimal solution(s), and successfully implementing international marketing strategies and programs. The problem settings are commonly found in small and large emerging markets.
Subject Course content varies by semester and is based on real case studies either from the Department Marketing for Emerging Markets' selection or in cooperation with companies. Common case settings include:

collecting marketing intelligence aimed at market entry, changing market environments, cultural aspects, consumer behaviour in emerging markets, buying behaviour of companies, analysis of competition, development of market entry strategies and programs, strategies in emerging markets, global sourcing, international diffusion of new products, global branding, global communication, global channels of distribution, international salesforce management. Emerging issues e.g. internet, institutional changes and strategic responses of firms from emerging markets, small multinational enterprises under globalization, ethics and corporate responsibility for marketing in the global emerging market place.

Criteria for evaluation Reports, presentations, written examination.
Methods Case studies, projects and project collaboration with companies, presentations, discussions, written case and project reports.
Language English
Study material Depends on the focus of case studies and projects; will be made available in advance.
Changing subject? No
Further information If necessary, will be distributed in advance.
On-site course
Maximum number of participants -
Assignment procedure Assignment according to priority