Inhalt

KS International Marketing and Global Strategy

Versionsauswahl
Es ist eine neuere Version 2018W dieser LV im Curriculum Master's programme Joint Master Program Global Business - Canada/Taiwan 2018W vorhanden.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3,5 ECTS M2 - Master's programme 2. year Business Administration Werner Auer-Rizzi 2 hpw University of Victoria
Detailed information
Original study plan Master's programme Joint Master Program Global Business - Canada/Taiwan 2015W
Objectives This course is intended to provide students with an opportunity to acquire a deeper understanding of global strategy and international marketing. Case discussions will comprise a major component of the course and students should individually read and carefully analyze each case in preparation for class discussions. Your analyses should include three elements: 1) identify and define the most important problems or issues, 2) analyze these problems/issues and explain why they have arisen, 3) present alternatives for addressing them and provide specific recommendations based on your analysis. Readings assigned in addition to the cases are intended to provide concepts, frameworks and tools to apply to the case analyses.
Subject Global Branding
Product Competition and Distribution Challenges in Emerging Market
Global Marketing Strategy
Expanding abroad: Motivations, means & mentalities
Understanding the International Context: Responding to Conflicting Environmental Forces
Developing Transnational Strategies: Building Layers of Competitive Advantage
Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Class field trip
Criteria for evaluation Students will be evaluated according to the following:

Global Strategy case = 35% of grade
Global Marketing case = 35% of grade
Class participation = 30% of grade

Methods International Marketing Case
Each student must submit an individual written analysis of the third case to be discussed in class on September 18th. Case write-ups are due in class on that day and no late submissions will be accepted. The case write-up should provide a clear analysis of the issues involved in resolving the management challenge in the case, and provide concrete recommendations. Written analyses should be printed, double-spaced, and be no longer than 4 pages in length. All written submissions must be exclusively the work of the individual. Under no circumstances are students permitted to discuss their submission cases with anyone else, whether another member of the class or anyone outside the class, or search for or use any additional materials other than those provided in the course.

Written submissions should focus on the key issues in the case, recommending and justifying a course of action, and demonstrating sound analysis of the situation. Simple repetition of case facts will not be rewarded.

Global Strategy Case
Each student must submit an individual written analysis of the P&G Japan: The SK-II Globalization Project case to be discussed in class on October 30. Case write-ups are due in class on that day and no late submissions will be accepted. The case write-up should provide a clear analysis of the issues involved in resolving the management challenge in the case, and provide concrete recommendations. Written analyses should be printed, double-spaced, and be no longer than 4 pages in length. All written submissions must be exclusively the work of the individual. Under no circumstances are students permitted to discuss their submission cases with anyone else, whether another member of the class or anyone outside the class, or search for or use any additional materials other than those provided in the course. Written submissions should focus on the key issues in the case, recommending and justifying a course of action, and demonstrating sound analysis of the situation. Simple repetition of case facts will not be rewarded.

Class Participation
The components of participation comprise: 1) attendance, 2) preparation, 3) offering substantive, relevant & thoughtful questions and comments, 4) generally being an active and engaged student (e.g., during in-class exercises/discussions and group activities). Preparing for class ahead of time by preparing the cases and completing any assigned readings is an essential prerequisite for effective class participation. All students will be evaluated after each class session on the quality of their contribution to class discussions. While discussion may get lively at times, please respect your classmates by timing your comments appropriately (i.e., try to avoid interrupting others while they are speaking, make sure to give all your classmates a chance to speak). Quantity is no substitute for quality and irrelevant or disruptive comments may hurt your participation scores.

As part of the class participation component of the course instructors may choose to assign short homework or in-class assignments, or quizzes, based on cases, lecture materials, assigned readings, or other activities completed in class

Language  English
Study material Online course pack to be purchased from Harvard Business Publishing (http://hbsp.harvard.edu)
Changing subject? No
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority