Inhalt

[ 978GBFU10 ] Subject Global Business Fundamentals

Versionsauswahl
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Workload Mode of examination Education level Study areas Responsible person Coordinating university
10 ECTS Accumulative subject examination M2 - Master's programme 2. year Business Administration Werner Auer-Rizzi University of Victoria
Detailed information
Original study plan Master's programme Joint Master Program Global Business - Canada/Taiwan 2010W
Objectives (*)
  • Die Studierenden erhalten ein tiefgreifendes Verständnis über internationale/globale Geschäftsprozesse aus betriebswirtschaftlich-funktionaler Sicht. Die Kurse in diesem Modul behandeln die internationale Dimension der Finanzierung (International Financial Management), des Marketings (International Marketing), der Strategie (International Strategy), sowie der Logistik und des Supply Chain Managements (International Logistics and Supply Chain Management).
  • Die Studierenden sind in der Lage, komplexe Zusammenhänge zwischen diesen Funktionen in einem globalen Wirtschaftskontext zu analysieren
Subject (*)International Financial Managment

  • international financial markets
  • financial decision making of multinational firms
  • international monetary systems
  • exchange rate determination
  • foreign currency derivates
  • risk management techniques
  • investments, financing and operating in global markets

International Marketing and Global Strategy

  • strategic challenges facing businesses in an international context with focus on marketing
  • controlling and co-ordinating activities in multiple markets
  • managing diverse markets
  • responding to consumer and competitor differences
  • impact of different institutional structures
  • coping with market consolidation

International Logistics and Supply Chain Management

  • global supply chains and logistic flows
  • risks and opportunities of global sourcing
  • designing and implementing global supply chains, foreign manufacturing, inventory management
  • coping with security concerns
  • outsourcing, service standards, transportation options, performance evaluation
Subordinated subjects, modules and lectures