Inhalt

[ 973GMCPSMGK10 ] KS Master Course Creating Strategic Advantages

Versionsauswahl
Es ist eine neuere Version 2023W dieser LV im Curriculum Master's programme Joint Master's Program Global Business - Russia/Italy 2023W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
6 ECTS M1 - Master's programme 1. year Business Administration Franz Strehl 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine (die Zulassung zum Studium vorausgesetzt)
Original study plan Master's programme General Management 2013W
Objectives
  • Based on theories, methods and instruments of Strategic Management students look into concepts of developing strategic advantages. Resource based view, market based view, and stakeholder orientation are fundamental elements.
  • Students are able to understand the theoretical concepts and are competent to critically analyze and interpret them. Furthermore, they are competent to question complex interdependencies of the elements of Strategic Management.
  • Students develop the capability to reflect the application of concepts in practice.
  • Students’ personal and interpersonal competencies are being advanced.
Subject Environmental Scanning

  • External Analysis: Natural Environment, Societal Environment, Task Environment: Industry and Markets
  • Internal Analysis: Structure, Culture, Resources, Competencies, Capabilities, Core Competencies

Strategy Formulation

  • Mission
  • Objectives
  • Strategies
  • Policies

Strategy Implementation

  • Programs
  • Budgets
  • Procedures

Evaluation and Control

  • Monitoring Performance
  • Measuring Performance
Criteria for evaluation Written exam
Case Studies
Methods The course is based on the one hand on input from the faculty, on the other hand on plenary and small group discussions. Specific themes are illustrated by mini cases or short videos.
Language English
Study material
  • Hunger, David J. / Wheelen, Thomas L. (2014): Essentials of Strategic Management and Business Policy, 5th edition
  • Selected articles from scientific journals
Changing subject? No
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority