Inhalt

[ 973GMCPSMGK10 ] KS Master Course Creating Strategic Advantages

Versionsauswahl
Es ist eine neuere Version 2018W dieser LV im Curriculum Masterstudium General Management 2018W vorhanden.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
6 ECTS M1 - Master 1. Jahr Betriebswirtschaftslehre Franz Strehl 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen keine (die Zulassung zum Studium vorausgesetzt)
Quellcurriculum Masterstudium General Management 2013W
Ziele
  • Based on theories, methods and instruments of Strategic Management students look into concepts of developing strategic advantages. Resource based view, market based view, and stakeholder orientation are fundamental elements.
  • Students are able to understand the theoretical concepts and are competent to critically analyze and interpret them. Furthermore, they are competent to question complex interdependencies of the elements of Strategic Management.
  • Students develop the capability to reflect the application of concepts in practice.
  • Students’ personal and interpersonal competencies are being advanced.
Lehrinhalte Environmental Scanning

  • External Analysis: Natural Environment, Societal Environment, Task Environment: Industry and Markets
  • Internal Analysis: Structure, Culture, Resources, Competencies, Capabilities, Core Competencies

Strategy Formulation

  • Mission
  • Objectives
  • Strategies
  • Policies

Strategy Implementation

  • Programs
  • Budgets
  • Procedures

Evaluation and Control

  • Monitoring Performance
  • Measuring Performance
Beurteilungskriterien Written exam
Case Studies
Lehrmethoden The course is based on the one hand on input from the faculty, on the other hand on plenary and small group discussions. Specific themes are illustrated by mini cases or short videos.
Abhaltungssprache Englisch
Literatur
  • Hunger, David J. / Wheelen, Thomas L. (2014): Essentials of Strategic Management and Business Policy, 5th edition
  • Selected articles from scientific journals
Lehrinhalte wechselnd? Nein
Präsenzlehrveranstaltung
Teilungsziffer 200
Zuteilungsverfahren Zuteilung nach Vorrangzahl