Inhalt
[ 572IMGTIMEU15 ] IK International Market Entry
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Es ist eine neuere Version 2021W dieser LV im Curriculum Bachelorstudium Wirtschaftswissenschaften 2021W vorhanden. |
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Workload |
Ausbildungslevel |
Studienfachbereich |
VerantwortlicheR |
Semesterstunden |
Anbietende Uni |
3 ECTS |
B2 - Bachelor 2. Jahr |
Betriebswirtschaftslehre |
Iris Fischlmayr |
2 SSt |
Johannes Kepler Universität Linz |
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Detailinformationen |
Anmeldevoraussetzungen |
Fach Einführung in die Betriebswirtschaftslehre, Fach Einführung in die Volkswirtschaftslehre, Fach Kernkompetenzen I aus Betriebswirtschaftslehre UND zusätzliche positive Absolvierung KS International Business
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Quellcurriculum |
Bachelorstudium Wirtschaftswissenschaften 2015W |
Ziele |
To gain insights into the internationalization process of companies To understand and evaluate processes of international strategy formulation and implementation To evaluate internationalization models and different modes of international expansion To master tools and practices for structuring and controlling the internationalization process To apply strategic planning techniques and tools for strategic analysis, development and implementation and to analytically prepare management decisions facing firms with the help of case settings
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Lehrinhalte |
Introduction to global strategy making and strategy implementation Introduction to international market entry (motives of internationalization, the internationalization process, how to plan a market entry)
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Beurteilungskriterien |
Case Studies (40 % of the grade) Essay (15 % of the grade) Final Exam (45 % of the grade)
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Lehrmethoden |
Case studies Presentations Role plays Videos and articles
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Abhaltungssprache |
Englisch |
Literatur |
De Wit, B. & Meyer, R. (2004). Strategy: Process, Content & Context. (3rd ed.) Thomson. Chapter 11. Gupta, A. K., & Govindarajan, V. (2000). Managing global expansion: A conceptual framework. Business Horizons, 43(2), pp. 45-54. Hambrick, D.C. & Fredrickson, W. (2005). Are you sure you have a strategy? Academy of Management Executive, Vol. 19(4), pp. 51-62. Hitt, M.A., Ireland, D.R. & Hoskisson, R.E. (2007). Strategic Management. Competitiveness and Globalization: Concepts. (7th ed.) Mason: Thomson South-Western. Chapters 2 and 3. Hitt, M.A., Ireland, D.R. & Hoskisson, R.E. (2007). Strategic Management. Competitiveness and Globalization: Concepts. (7th ed.). Mason: Thomson South-Western. Chapters 4 and 6. Johanson, J., & Vahlne, J.E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), pp. 1411-1431. Koen, C.I. (2005). Comparative Corporate Governance. In: Koen, C.I. (Ed.). Comparative International Management. London: McGraw Hill, pp. 254-306. Mellahi, K., Frynas, J. G., & Finlay, P. (2005). Global strategic management. Oxford: Oxford University press. Chapter 6. Shenkar, O. & Luo, Y. (2008). International Business. (2nd ed.) Los Angeles: Sage. Chapter 12. Case Study: Resuming Internationalization at Starbucks
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Lehrinhalte wechselnd? |
Nein |
Frühere Varianten |
Decken ebenfalls die Anforderungen des Curriculums ab (von - bis) 2IMGTIME: IK International Market Entry (2010W-2015S)
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Präsenzlehrveranstaltung |
Teilungsziffer |
40 |
Zuteilungsverfahren |
Zuteilung nach Vorrangzahl |
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