[ 2BSTRSMB ] IK Strategic Management: Industry Analysis
|
|
|
| Es ist eine neuere Version 2021W dieser LV im Curriculum Bachelor's programme Business and Economics 2021W vorhanden. |
|
| (*) Unfortunately this information is not available in english. |
 |
| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 3 ECTS |
B2 - Bachelor's programme 2. year |
Business Administration |
Franz Strehl |
2 hpw |
Johannes Kepler University Linz |
|
|
|
| Detailed information |
| Pre-requisites |
(*)Voraussetzungen gemäß Studienfach Strategisches Management UND zusätzliche positive Absolvierung KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
|
| Original study plan |
Bachelor's programme Business and Economics 2012W |
| Objectives |
- Knowledge of theory on strategic management
- Development of critical and analytical perspective
- Supporting strategic and personal skills
- Expansion of social skills through teamwork
- Expand on methodical skills
- Practical relevance and knowledge transfer of course content: Environmental and industry analysis in teams
|
| Subject |
- Environmental and industry analysis
- General environment and stakeholder
- Industry structures, industry dynamics and competition
- Market and target groups
- Methods and instruments
- Value added on industry-level
- Strategy formulation on business-level
- Strategic management - correlations
- Strategy, positioning, marketing
|
| Criteria for evaluation |
Environmental and industry analysis (group work)
Examination(individual work)
|
| Language |
German |
| Study material |
- Johnson G. / Whittington R. / Scholes K. : Exploring Strategy. Harlow. 2011.
- Reader Strategisches Management, Last update: October 2012.
|
| Changing subject? |
No |
|
|
|
| On-site course |
| Maximum number of participants |
40 |
| Assignment procedure |
Assignment according to priority |
|
