Es ist eine neuere Version 2016W dieses Fachs/Moduls im Curriculum Master's programme Business Informatics 2019W vorhanden.
(*) Unfortunately this information is not available in english.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
18 / 24 ECTS
Accumulative subject examination
M1 - Master's programme 1. year
Business Administration
Norbert Kailer
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Business Informatics 2014W
Objectives
Students know the definitions and key theoretical approaches and instruments in the fields of Entrepreneurial Marketing, Entrepreneurial Strategy, Entrepreneurial Finance and Entrepreneurial Learning. They know relevant frameworks of supporting infrastructure and their offers, and apply the acquired knowledge to create a business plan. They understand success factors for business creation and business succession.
Subject
(*)Start-ups, SME, and family enterprises; entrepreneurial competency profile and competency development, personal traits of entrepreneurs; opportunity recognition; business-planning; strategic, corporate and international entrepreneurship; entrepreneurial finance; entrepreneurial marketing; framework conditions for entrepreneurs, the support infrastructure for entrepreneurs.
