Inhalt

[ MEMWCVOINMA ] VL (*)Einführung Innovationsmanagement und Marketing

Versionsauswahl
Es ist eine neuere Version 2021W dieser LV im Curriculum Bachelor's programme Polymer Engineering and Technologies 2021W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M2 - Master's programme 2. year Mechatronics Bruno Lindorfer 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Mechatronics 2009W
Subject (*)- Strategisches Innovationsmanagement in der Wirtschaft (PLM ProductLife CycleManagement, InnovationsPortfolios und Road Maps)
- Definitionen F&E (Forschungs&Entwicklung), FRASCATI Manual
- Operative F&E / Qualitätsmanagement in der F&E (Schlüssel-Kennzahlen in der Innovation)
- Eigentums- und Nutzungsrechte, Schutzrechte
- Ideenmanagement
- Wissensmanagement in der F&E
- Marketing in der Investitionsgüterindustrie / Großanlagenbau (Losgröße 1, Businessplan, Key AccountManagement)
Criteria for evaluation (*)schriftliche Prüfung
Language German
Changing subject? No
On-site course
Maximum number of participants -
Assignment procedure Assignment according to sequence