[ MEMWCVOINMA ] VL Introduction to Innovationmanagement and Marketing

Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS M2 - Master's programme 2. year Mechatronics Klaus Zeman 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Master's programme Mechatronics 2021W
Objectives Teaching of the fundamentals of Innovationmanagement and Marketing
Subject - Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
- Definitions of R&D (Research&Development), FRASCATI Manual
- Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation)
- Intellectual Property Rights- (IPR-) Management
- Ideas Management
- Knowledge Management in R&D
- Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation written examination
Methods Teaching of the theoretical basis with a script
Language German
Changing subject? No
Further information none
On-site course
Maximum number of participants -
Assignment procedure Assignment according to sequence