Study guide of JKU Linz
Seitenbereiche:
Sprachauswahl:
Sprache:
DE
[
EN
]
.
Studienhandbuch-Login
User ID
Password
.
Menü
Overview
All curricula
External tools
KUSSS
Auwea NG
Positionsanzeige
Polymer Engineering and Technologies
»
Elective Polymer Technology
»
Polymer Processing and Product Engineering
Inhalt
[
MEMWCVOINMA
]
VL
Introduction to Innovationmanagement and Marketing
Versionsauswahl
Version
2021W
2015W
2012W
2010W
2009W
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
3 ECTS
M2 - Master's programme 2. year
Mechatronics
Klaus Zeman
2 hpw
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Mechatronics 2021W
Objectives
Teaching of the fundamentals of Innovationmanagement and Marketing
Subject
- Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
- Definitions of R&D (Research&Development), FRASCATI Manual
- Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation)
- Intellectual Property Rights- (IPR-) Management
- Ideas Management
- Knowledge Management in R&D
- Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation
written examination
Methods
Teaching of the theoretical basis with a script
Language
German
Changing subject?
No
Further information
none
On-site course
Maximum number of participants
-
Assignment procedure
Assignment according to sequence
