[ 2MARKPR ] SE Seminar Applied B2B-Marketing
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| Es ist eine neuere Version 2014W dieser LV im Curriculum Master's programme General Management 2016S vorhanden. |
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| (*) Unfortunately this information is not available in english. |
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| Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
| 4 ECTS |
D - Diploma programme |
Business Administration |
Thomas Werani |
2 hpw |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Diploma programme (*)Wirtschaftswissenschaften 2009W |
| Objectives |
Students will focus intently on the details of B2B Marketing. Didactic methods of learning include group work and presentations by students.
By working on projects for cooperation partners and analyzing selected case studies in depth, student will learn more about selected and current issues in B2B Marketing.
Students will understand conditions under which marketing decisions are made at companies and will be in a position to methodically and conceptually develop sound methods of resolution.
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| Subject |
The course focuses on implementation relevant aspects of B2B Marketing. Students will complete projects for cooperation partners or analyze and discuss case studies.
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| Criteria for evaluation |
First Partial Performance /Term Paper (30%/70%)
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| Methods |
Group work; presentations; completing a term paper
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| Language |
German |
| Study material |
Specific topics will be determined
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| Changing subject? |
Yes |
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| On-site course |
| Maximum number of participants |
25 |
| Assignment procedure |
Assignment according to priority |
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