Study guide of JKU Linz
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KUSSS
Auwea NG
Positionsanzeige
Polymer Engineering and Technologies
»
(*)
Wahlfach Kunststofftechnik
»
Polymer Processing and Product Engineering
Inhalt
[
MEMWCVOINMA
]
VL
Introduction to Innovationmanagement and Marketing
Versionsauswahl
Version
2021W
2015W
2012W
2010W
2009W
Es ist eine neuere Version
2021W
dieser LV im Curriculum Bachelor's programme Polymer Engineering and Technologies 2021W vorhanden.
(*)
Unfortunately this information is not available in english.
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
3 ECTS
M2 - Master's programme 2. year
Mechatronics
Klaus Zeman
2 hpw
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Mechatronics 2012W
Objectives
Teaching of the fundamentals of Innovationmanagement and Marketing
Subject
- Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
- Definitions of R&D (Research&Development), FRASCATI Manual
- Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation)
- Intellectual Property Rights- (IPR-) Management
- Ideas Management
- Knowledge Management in R&D
- Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation
written examination
Methods
Teaching of the theoretical basis with a script
Language
German
Changing subject?
No
On-site course
Maximum number of participants
-
Assignment procedure
Assignment according to sequence
