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[ 514ITALBI2K23 ] KS Business Italian 2 Level B2.1
Versionsauswahl
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B1 - Bachelor's programme 1. year Languages Marie-Luise Pitzl-Hagin 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites KS Business Italian 1 Level B1.2
Original study plan Bachelor's programme International Business Administration 2025W
Learning Outcomes
Competences
1. General Language competences
Students are able to understand and produce Italian at a B2.1 level according to the CEFR. They have knowledge of language learning strategies and communication strategies appropriate to this level.

2. Specific language competences
Students are able to understand complex Italian texts on topics relating to business and economics.
They can interact with fluency and spontaneity in communicative contexts such as meetings, negotiations, etc.
They can describe and analyze a graph/ statistic.
They can present a start-up project which they have drawn up themselves and justify their choices and proposals.

Skills Knowledge
Learning Outcomes

Describe and analyze graphics and statistics.
Analyze the reasons for the success or failure of companies' marketing strategies and eventually make suggestions to improve them.
Express motivations, skills, needs and risks associated with setting up a business.
Be aware of the legal forms best suited to a business start-up project.
Analyze and argue the pros and cons of franchising.
Present a new start-up business: searching the necessary information, presenting them, examining critically the whole plan.

Course topics:

  1. Graphics and statistics
  2. Negotiations
  3. Marketing basics and strategies with case studies of international and Italian companies known for the success of their marketing
  4. Starting a business (skills required, profiles of entrepreneurs, procedures, risks to consider) with case studies of Italian start-ups
  5. Franchising
  6. Practical application: Development and presentation of a new (franchising) business concept based on authentic material

Learning Outcomes

1. Analysis and commentary on statistics and graphics

2. Mostly based on case studies, acquisition of knowledge relating to...

... marketing: definition, components, objectives, tasks ; typology (strategic vs. operational marketing)
... the marketing strategies of some Italian companies
... company start-ups and the steps to start a new business
... franchising

3. Grammar: verbs with double auxiliary (essere/avere), congiuntivo presente/passato (extension), congiuntivo imperfetto/trapassato, if-clauses (1,2,3), combined personal pronouns

Criteria for evaluation 80% class attendance is mandatory. In total, students have the possibility to reach 100 points. A total minimum of 55 points out of 100 is necessary in order to obtain a positive grade.

Students will be assessed on the basis of

  • tests
  • presentations
  • final dossier with presentation
Methods Communicative activities to promote and develop speaking (role plays – discussions - negotiations) / reading / listening and writing abilities.
The class activities can be in pairs or in groups and are based on a variety of materials (texts, videos, pictures, ads).
Individual tasks are also a relevant part of this learning approach. Self-study (grammar) could probably be necessary to achieve the learning outcomes.
Individual research work and presentation of the results
Homework exercises
Language Italian (and English)
Study material At the instructor’s discretion. The required materials are made available online or in paper form.
Changing subject? No
Earlier variants They also cover the requirements of the curriculum (from - to)
514ITALBI2K21: KS Business Italian 2 (2021W-2023S)
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority