| Detailed information |
| Pre-requisites |
VL Management and Marketing
IK Management and Marketing
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| Original study plan |
Master's programme Sustainability and Plastics Management (SPM) 2025W |
| Learning Outcomes |
Competences |
| Students are able to analyze and understand the strategic and operational level of international business and marketing. Students are able to choose specific marketing approaches in relation to the characteristics of advanced and emerging markets.
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| Skills |
Knowledge |
- Get familiar with with current marketing topics in advanced and emerging markets.
- Outline and evaluate actions on the strategic and operational level of international business and marketing.
- Do independent group work on specific topics in international marketing.
- Discuss and explain ideas in presentations.
- Analyse a case and critically evaluate possible solutions.
- Formulate a case solution and write a case report.
- Develop an international marketing plan.
- Justify a potential international marketing approach for a specific product.
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- Deepen the knowledge gained in previous marketing classes “Management and Marketing”.
- Acquire knowledge on international marketing topics by work on mini cases in groups.
- Gain knowledge on international marketing actions by individual work on a case study and an international marketing plan.
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| Criteria for evaluation |
Presentations and reports of mini cases 40%
Individual case reports 60%
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| Methods |
Presentations, discussions, case studies, interactive group work
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| Language |
English |
| Study material |
Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John (2017): International Business: The New Realities, 4th edition, Prentice Hall.
Green, Mark C. and Keegan, Warren J. (2019): Global Marketing, Global Edition, 10th edition, Pearson.
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| Changing subject? |
No |
| Further information |
The course is held in the winter semester.
The aim is to acquire knowledge and understanding in current issues of international marketing and emerging markets. Specifically, students discuss, analyse and present case studies regarding specific international business and marketing topics.
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| Corresponding lecture |
WKMPMSEINMA: SE International Marketing for Engineers (3 ECTS)
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