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| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen, IK Strategisches Management: Vertiefung, KS Marktorientiertes Management: Grundlagen,
IK Marktorientiertes Management: Vertiefung
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| Original study plan |
Bachelor's programme Business Administration 2025W |
| Learning Outcomes |
Competences |
Learning Outcomes
- LO1: Students are able to systematically carry out research methods (e.g. literature research, qualitative, quantitative research methods) and to write scientific papers correctly.
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| Skills |
Knowledge |
Learning Outcomes
- LO6: Students know and understand the basic principles of academic work (including, for example, literature research, literature analysis, citation, qualitative and quantitative research methods) and academic writing.
- LO7: Students know and understand the possible uses of selected software in the context of various scientific methods (e.g. literature research, qualitative content analysis, quantitative test statistics) and the writing of academic papers.
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Learning Outcomes
- LO2: Students are able to research and analyze scientific literature for research-relevant questions and extract relevant research results.
- LO3: Students can select and use suitable methods to work on research-relevant topics and to write a scientific paper.
- LO4: Students can evaluate and critically reflect on the quality and relevance of scientific papers and methods in relation to a specific research question.
- LO5: Students develop their skills in scientific communication, including the presentation of research results.
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| Criteria for evaluation |
Area of Focus “Strategic Management”:
- Attendance and active participation: (individual assessment, 10%)
- One-page proposal (in a team, 30%)
- Short paper (in a team, 30%)
- Result tables (in a team, 30%)
- LO1: Short paper, result tables
- LO2: One-page proposal, result tables
- LO3: Short paper, result tables
- LO4: Short paper, result tables
- LO5: One-page proposal
- LO6: Attendance and active participation
- LO7: Attendance and active participation
Area of Focus “Marketing”:
To receive a positive grade, it is necessary to achieve at least 50% of the total points. The course is assessed by an exam that accounts for 60% of the total points and 2 tasks on research methodology (one on qualitative research methods, one on quantitative research methods), each of which accounts for 20% of the total points.
- LO1: exam, tasks, collaboration
- LO2: exam, tasks, collaboration
- LO3: exam, tasks, collaboration
- LO4: tasks, collaboration
- LO5: tasks, collaboration
- LO6: tasks, collaboration
- LO7: tasks
Feedback culture (valid for both areas of focus):
Constructive feedback is given both during the course and on each individual written assignment.
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| Methods |
In order to achieve the teaching and learning objectives in the most didactically optimal way, different methods are used in the seminar setting:
- Theoretical inputs on the basics of scientific work
- Self-directed learning with the help of given literature, materials and tasks
- Interactive collaboration in the group including reflection and feedback
- Use of software to support scientific work
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| Language |
German |
| Study material |
- Basic literature from the MINOR Strategic and Market-Oriented Management
- Current supplementary and in-depth literature
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| Changing subject? |
Yes |
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