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| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen,
IK Strategisches Management: Vertiefung, KS Marktorientiertes Management: Grundlagen, IK Marktorientiertes Management: Vertiefung
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| Original study plan |
Bachelor's programme Business Administration 2025W |
| Learning Outcomes |
Competences |
| Learning Outcomes
The students can apply the acquired knowledge and the skills developed to solve practical problems and are able to develop structured, well-founded and holistic strategy and marketing concepts.
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| Skills |
Knowledge |
Learning Outcomes
- LO2: Students have the ability to select and apply analysis tools and models in a context-specific manner.
- LO3: Students are able to identify suitable sources of information and collect data professionally (qualitatively and/or quantitatively).
- LO4: Based on the analysis results, students can identify appropriate (marketing) strategies from the possible options.
- LO5: Students have the ability to develop structured, well-founded and holistic strategy or marketing concepts.
- LO6: Students can reflect on the challenges of the practical implementation of (marketing) strategies.
- LO7: Students are able to prepare and present their work results professionally.
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Learning Outcomes
- LO1: The students master the relevant theoretical fundamentals and know the analysis tools and (marketing) strategic options that are generally available to a company.
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| Criteria for evaluation |
A total of 100 points can be achieved in this seminar. A minimum of 50% of the points achievable in each assessment category is required to receive a positive grade.
The assessment categories are:
- Participation in all steps of the respective task (20 or 30 points); this participation can be validated at the end of the semester through a peer group evaluation;
- Quality of the seminar paper (60 points);
- Quality of the final presentation (10 or 20 points).
Assessment scheme
| Points | Grade |
|---|
| 100-89 | Very good |
| 88-76 | Good |
| 75-63 | Satisfactory |
| 62-50 | Sufficient |
| 50-0 | Not sufficient |
Feedback culture:
The feedback includes feedback on individual steps of the task, the seminar paper and the final presentation.
Synchronization of learning outcomes and performance assessment:
- LO1: Steps of the task, seminar paper
- LO2: Steps of the task, seminar paper
- LO3: Steps of the task, seminar paper
- LO4: Steps of the task, seminar paper
- LO5: Steps of the task, seminar paper
- LO6: Steps of the task, seminar paper
- LO7: Final presentation
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| Methods |
The seminar uses a combination of different methods to
- maximize the motivation and attention of the students and
- achieve the learning objectives in the best didactically possible way.
This includes:
- Information input by the lecturers, supported by presentations and literature
- Application of methods and models in working groups in interaction with real companies
- Ongoing reflection and discussion of the experiences and challenges in developing practice-oriented solutions
- Plenary discussions and interactive group exercises
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| Language |
German |
| Study material |
- Strategisches Management: Reisinger, S./Gattringer, R./Strehl, F. (2022): Strategisches Management – Grundlagen für Studium und Praxis (3. Aufl.)
- Marktorientiertes Management: Kotler, P./Armstrong, G./Harries, L./Piercy, N. (2019): Grundlagen des Marketing (7. Aufl.)
- Additional literature (topic-specific)
- Powerpoint slides
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| Changing subject? |
Yes |
| Corresponding lecture |
(*)- 515SMMPSMPS20: SE Strategisches und Marktorientiertes Management in der Praxis (6 ECTS) ist äquivalent zu 572BSTRUNTU15: IK Strategisches Management: Unternehmensanalyse (3 ECTS) UND 572BSTRBRAU15: IK Strategisches Management: Branchenanalyse (3 ECTS)
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