Menü
Positionsanzeige
Inhalt

[ 515UHMAUHMU20 ] IK Managerial Practice - Management
Versionsauswahl
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
6 ECTS B2 - Bachelor's programme 2. year Business Administration Sabine Reisinger, Clemens Deifel, Barbara Bindl, Philipp Kranewitter, Hubert Lackner 4 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)9 ECTS aus den Lehrveranstaltungen: KS Einführung in Marketing, KS Einführung in Strategie & Internationales Management, KS Einführung in Organisation, KS Einführung in Veränderungs- und Innovationsmanagement.
Original study plan Bachelor's programme Business Administration 2025W
Learning Outcomes
Competences
Learning Outcomes

  • LO1: Students can apply the acquired basic knowledge in an interdisciplinary manner: analyze and evaluate business models, understand relationships within companies, generate new ideas for innovating business models and argue for them with reference to the literature.
Skills Knowledge
Learning Outcomes

  • LO2: Students can critically evaluate the effectiveness of different forms of management and identify potential for improvement.
  • LO3: Students can use business model analysis models to analyze existing companies or business areas.
  • LO4: Students are able to develop new business models and creatively develop existing models.
  • LO5: Students are able to make well-founded decisions and explain them with reference to the literature.
Learning Outcomes

  • LO6: Students expand and combine the concepts, models and methods from the introductory courses to individual business functions such as strategy, marketing, organization and innovation.
  • LO7: Students know models and methods for business model analysis and business model innovation as well as their organizational anchoring and implementation.
Criteria for evaluation A total of 240 points can be achieved in this course.

  • Argumentation paper (individual work) on selected content (max. 25 points)
  • Exam (individual work) on the underlying content of the IK (max. 75 points)
    It is possible to repeat this exam as part of a re-exam.
  • Seminar paper 1 (group work) to analyze the initial situation (max. 40 points)
  • Seminar paper 2 (group work) on further development / innovation (max. 40 points)
  • Presentation (group work) of the results including a short video contribution (max. 60 points)

Minimum requirement: 50% of the total points and 50% of the exam points

Feedback: Constructive feedback both within the course and on each individual written individual and group performance.

  • LO1: Group work 1, group work 2, presentation
  • LO2: Argumentation paper, exam, group work 1
  • LO3: Group work 1
  • LO4: Group work 2
  • LO5: Group work 1, group work 2, presentation
  • LO6: Argumentation paper, exam
  • LO7: Argumentation paper, exam
Methods Different methods are used in the flipped classroom format to achieve the teaching and learning objectives:

  • Self-directed learning with the help of given literature and materials
  • Impulses from experts on selected topics
  • Interactive exercises in face-to-face and online format including reflection and feedback
  • Processing of business models from practice in small teams
    (Analysis including report with reference to the literature)
  • Innovation of business models from practice in small teams
    (Development including report, presentation and video)
Language German
Study material Basic literature from introductory courses
Examination literature on business models and business model innovation

  • Gassmann, Oliver; Frankenberger, Karolin; Csik, Michaela (aktuelle Auflage): Geschäftsmodelle entwickeln. 55 innovative Konzepte mit dem St. Galler Business Model Navigator.
  • Gassmann, Oliver; Sutter, Philipp (Hg.) (aktuelle Auflage): Digitale Transformation gestalten. Geschäftsmodelle, Erfolgsfaktoren, Checklisten.
  • Osterwalder, Alexander; Pigneur, Yves; Clark, Tim (aktuelle Auflage): Business model generation.
    A handbook for visionaries, game changers, and challengers.

Current supplementary and in-depth literature

Changing subject? Yes
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority