[ 055DMSCTCD23 ] Module Tools and Conditions in Digital Marketing and Communication
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Coordinating university |
| 13,5 ECTS |
Accumulative module examination |
(*)W_AOM1 - (*)Weiterbildung AOM 1. Jahr |
Business Administration |
Univ.-Prof. Dr. Robert Breitenecker |
Johannes Kepler University Linz |
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Non-Degree Master's programme Executive MBA Management & Leadership 2023W |
| Subject |
(*)Die Studierenden lernen die Chancen, Risiken und Werkzeuge des Digital Marketing für ihr eigenes Unternehmen anhand unterschiedlicher Teilbereiche (Content and Social Media Marketing, Digital Business Law, Performance Marketing, Website, Mobile Marketing and E-Commerce etc.) zu kennen und nutzen.
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