Non-Degree Master's programme Executive MBA Management & Leadership 2024W
Objectives
The aim of the module is to expand students' knowledge, skills and competences in the field of digital strategy.
Students have knowledge of current trends and technologies in the digital context and are able to develop and implement hybrid strategies in line with the ambidexterity approach.
Subject
Types of organization
Innovation impulses of the digital transformation
Hybrid strategies
Ambidexterity / change
Current digital trends and technologies
Technology management
Application examples of digital transformation, trends and technologies
