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| Detailed information |
| Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2021W |
| Objectives |
Students have comprehensive knowledge of major economical methods and process models for strategic and operative planning and controlling of a digital business.
Students have the ability to make a knowledgable choice of methodology adequate for a given situation. They are able to formulate the results of a business planning process in a business plan, including strategy, marketing, leadership, IT and finance.
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| Subject |
Digital business models, strategic planning process (initiation, formulation, implementation, assessment), process models and methods for strategic and operative planning and controlling of a digital business, management methodology for digital business formation and projects, risk controlling, generation of business plans including strategy, marketing, leadership, IT and finance.
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| Criteria for evaluation |
Exam (50%), written work on a selected subject within the general topic and knowledgable discussion in forums and/or social media (50%)
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| Methods |
Lecture, web-based presentations, written work on a selected subject within the general topic
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| Language |
German |
| Study material |
(*)Basisliteratur:
Turban, Efraim; King, David; Lee, Jae Kyu; Liang, Ting-Peng und Turban, Deborrah C.: Electronic commerce: A managerial and social networks perspective, Springer, akt. Auflage.
Ergänzungsliteratur wird in jedem Semester bekannt gegeben.
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| Changing subject? |
No |
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