Es ist eine neuere Version 2025W dieses Fachs/Moduls im Curriculum Master's programme Psychology (focus in Technology and Economy) 2025W vorhanden.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
6 ECTS
Accumulative subject examination
M1 - Master's programme 1. year
(*)Psychologie
Eduard Brandstätter
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Psychology (focus in Technology and Economy) 2024W
Objectives
Students acquire theoretical and practical basic knowledge in the subjects of behavioral economics, advertising psychology and consumer psychology. They learn central theories of decision-making behavior and theories of bounded rationality and can apply their methodological knowledge to the acquired topics in exercises.
