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| Detailinformationen |
| Anmeldevoraussetzungen |
(*)SE BC2: Induction: Team development UND SE BC1: Foundations of management UND KS BC3: Foundations of management science
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| Quellcurriculum |
Masterstudium Leadership and Innovation in Organizations 2024W |
| Ziele |
(*)Course Objectives for "Entrepreneurship and New Business Venturing" include:
- Understanding the fundamental concepts and theories of entrepreneurship and innovation.
- Differentiating between various types of ventures and business models.
- Analyzing the process of idea generation and market entry strategies in entrepreneurial ventures.
- Developing strategic thinking skills for identifying and exploiting entrepreneurial opportunities.
- Gaining insights into the role of innovation in business venturing.
These objectives are tailored to provide a lecturer-centered approach with a strong emphasis on class contribution.
Learning Outcomes
On successful completion of this course, the students will be able to:
- LO1: Remember key entrepreneurship and innovation concepts, terms, and frameworks essential to business venturing.
- LO 2: Understand the significance of innovation in entrepreneurship and the elements that are critical for entrepreneurial success.
- LO 3: Apply critical thinking to innovation concepts and express their views on concepts of entrepreneurship and innovation.
- LO 4: Analyze various business models and strategies within the context of new venture creation.
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| Lehrinhalte |
(*)This course delves into entrepreneurship's core concepts, contrasting types of ventures with larger corporations, and unpacking innovation. It looks closely at the important elements of start-up’s journey from idea to invention, to innovation and its dissemination, alongside the technological life cycle. A significant focus is on the transformative nature of business model innovation and the critical shifts in perspective required for innovation. By the end of this course, students will have a solid grasp of these areas, essential for navigating and influencing the modern entrepreneurial landscape. The course (KS) provides the theoretical background for its sister course, Entrepreneurship and new business venturing (SE), where students work on their own startup ideas.
Overall content:
- Entrepreneurship
- Innovation
- Dissemination
- Technology Life Cycle
- Business Model Innovation
- Disruption
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| Beurteilungskriterien |
(*)The assessment strategy is designed to ensure comprehensive evaluation of students' achievement of the course learning outcomes (LOs) through a variety of methods.
- Class contribution: Evaluates engagement and application of entrepreneurship concepts in discussions, supporting LO3 and LO4.
- Short exams: Timed assessments focused on testing recall of key concepts and the understanding of innovation's role in entrepreneurship, directly relating to LO1-LO3.
- Servitisation text: A task that assesses the ability to apply innovation concepts creatively, targeting LO2-LO4.
- Final exam: A comprehensive test evaluating all learning objectives, with specific sections dedicated to the analysis of business models and strategies, addressing LO1-LO3.
In total, students have the possibility to reach 100 points: 15 points for class contribution, 30 points for short exams, 5 points for the servitisation text, and 50 points for the final exam. A minimum of 25 points at the final exam is necessary in order to obtain a positive grade.
Final grades will be given as follows:
- Sehr gut = 88-100 points
- Gut = 75-87 points
- Befriedigend= 62-74 points
- Genügend = 50-61 points
- Nicht genügend = 0-49 points
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| Lehrmethoden |
(*)The course adopts a lecture-based approach complemented by active student participation and critical analysis. Foundational theories and entrepreneurship concepts will be introduced through interactive lectures, supplemented by relevant slides and literature. To deepen understanding, students will engage in self-directed learning, supported by relevant reading materials (see “study and reading material”).
The application of concepts to case studies will be assessed through essay examinations, while essay writing assignments will encourage the application of innovation concepts to real-life examples, promoting critical thinking and analysis. This blend of instructional methods is selected to meet the learning objectives effectively.
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| Abhaltungssprache |
Englisch |
| Literatur |
(*)Core matieral:
- PDF slides (available after each unit > relevant for all exams)
- Gassmann, Oliver; Frankenberger, Karolin; Csik, Michaela (2014): The business model navigator. 55 models that will revolutionise your business. Pearson Education Limited.
- Mollick, E. (2020). The unicorn's shadow: Combating the dangerous myths that hold back startups, founders, and investors. Wharton School Press.
- Magretta, Joan (2002): Why Business Models Matter. Harvard Business Review, Vol. 80 No. 5, pp. 86-92.
- Shenkar, Oded (2010): Defend your Research. Imitation is more Valuable than Innovation. Harvard Business Review.
Additional material:
- Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause great firms to fail. The management of innovation and change series. Harvard Business School Press.
- Colvin, Geoff (2008): Talent is Overrated: What Really Separates World-Class Performers from Everybody Else. New York, NY: Portfolio.
- Drucker, Peter (2006): Innovation and Entrepreneurship. New York, NY: HarperCollins.
- Osterwalder, A./Y Pigneur (2011): Business Model Generation. Campus Verlag, Frankfurt/M.
- Kawasaki, Guy (2004): The art of the start 2.0. The time-tested, battle-hardened guide for anyone starting anything. Revised and expanded edition. New York: Portfolio/Penguin.
Relevant materials can be retrieved from MOODLE and/or will be announced in class.
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| Lehrinhalte wechselnd? |
Nein |
| Sonstige Informationen |
(*)For quality assurance and improvement purposes, please participate in all
JKU course evaluations and surveys!
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| Äquivalenzen |
(*)986CAINCI3V19: VL CI3: Entrepreneurship in Context (3 ECTS), 986CABUCB3K19: CB3 Understanding entrepreneurship (3 ECTS)
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