[ 986CABUCB322 ] Module CB3: Entrepreneurship and new business venturing
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| Workload |
Mode of examination |
Education level |
Study areas |
Responsible person |
Coordinating university |
| 6 ECTS |
Accumulative module examination |
M1 - Master's programme 1. year |
Business Administration |
Matthias Fink |
Johannes Kepler University Linz |
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| Detailed information |
| Original study plan |
Master's programme Leadership and Innovation in Organizations 2024W |
| Objectives |
Learning Outcomes
On successful completion of this module, the students will be able to:
- LO1 Remember key principles of the Disciplined Entrepreneurship framework and fundamental concepts in entrepreneurship.
- LO2 Understand various market analysis techniques and their relevance in identifying business opportunities.
- LO3.1 Apply business model development strategies to create viable and scalable business cases for their startup ideas.
- LO3.2 Apply social skills to navigate a team project successfully.
- LO3.3 Apply AI to support the startup process.
- LO4 Analyze case studies and real-world examples to identify strengths and weaknesses in business strategies.
- LO5 Evaluate strategies for product-market fit, assessing their effectiveness in the context of startup sustainability and growth.
- LO6 Create and deliver effective business pitches, demonstrating their ability to synthesize and communicate complex business ideas persuasively.
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