| Lehrmethoden |
(*)International Marketing Case
Each student must submit an individual written analysis of the third case to be discussed in class. Case write-ups are due in class on that day and no late submissions will be accepted. The case write-up should provide a clear analysis of the issues involved in resolving the management challenge in the case, and provide concrete recommendations. Written analyses should be printed, double-spaced, and be no longer than 4 pages in length.
All written submissions must be exclusively the work of the individual. Under no circumstances are students permitted to discuss their submission cases with anyone else, whether another member of the class or anyone outside the class, or search for or use any additional materials other than those provided in the course.
Written submissions should focus on the key issues in the case, recommending and justifying a course of action, and demonstrating sound analysis of the situation. Simple repetition of case facts will not be rewarded.
Global Strategy Case
Each student must submit an individual written analysis of the P&G Japan: The SK-II Globalization Project case to be discussed in class. Case write-ups are due in class on that day and no late submissions will be accepted. The case write-up should provide a clear analysis of the issues involved in resolving the management challenge in the case, and provide concrete recommendations. Written analyses should be printed, double-spaced, and be no longer than 4 pages in length.
All written submissions must be exclusively the work of the individual. Under no circumstances are students permitted to discuss their submission cases with anyone else, whether another member of the class or anyone outside the class, or search for or use any additional materials other than those provided in the course.
Written submissions should focus on the key issues in the case, recommending and justifying a course of action, and demonstrating sound analysis of the situation. Simple repetition of case facts will not be rewarded.
Class Participation
The components of participation comprise: 1) attendance, 2) preparation, 3) offering substantive, relevant & thoughtful questions and comments, 4) generally being an active and engaged student (e.g., during in-class exercises/discussions and group activities). Preparing for class ahead of time by preparing the cases and completing any assigned readings is an essential prerequisite for effective class participation. All students will be evaluated after each class session on the quality of their contribution to class discussions. While discussion may get lively at times, please respect your classmates by timing your comments appropriately (i.e., try to avoid interrupting others while they are speaking, make sure to give all your classmates a chance to speak). Quantity is no substitute for quality and irrelevant or disruptive comments may hurt your participation scores.
As part of the class participation component of the course instructors may choose to assign short homework or in-class assignments, or quizzes, based on cases, lecture materials, assigned readings, or other activities completed in class
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