Master's programme Joint Master's Program Global Business - Canada/Peru 2025W
Learning Outcomes
Competences
Course related data is available via the partner institution.
Skills
Knowledge
See competences field.
See competences field.
Criteria for evaluation
Language
English
Changing subject?
No
Further information
This course is intended to provide students with an opportunity to acquire a deeper understanding of global strategy and international marketing. Case discussions will comprise a major component of the course and students should individually read and carefully analyze each case in preparation for class discussions. Your analyses should include three elements: 1) identify and define the most important problems or issues, 2) analyze these problems/issues and explain why they have arisen, 3) present alternatives for addressing them and provide specific recommendations based on your analysis. Readings assigned in addition to the cases are intended to provide concepts, frameworks and tools to apply to the case analyses.
