Studienhandbuch | Global Business Fundamentals

Inhalt

^(*) Leider ist diese Information in Deutsch nicht verfügbar.

Workload	Form der Prüfung	Ausbildungslevel	Studienfachbereich	VerantwortlicheR	Anbietende Uni
10 ECTS	Kumulative Fachprüfung	M2 - Master 2. Jahr	Betriebswirtschaftslehre	Werner Auer-Rizzi	University of Victoria

Detailinformationen

Quellcurriculum

Masterstudium Joint Master's Program Global Business - Canada/Taiwan 2020W

Ziele

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Students gain a profound understanding of international/global business processes from a business and functional perspective. The courses in this module deal with the international dimension of financing (International Financial Management), marketing (International Marketing), strategy (International Strategy), as well as logistics and supply chain management (International Logistics and Supply Chain Management).
Students are able to analyse complex interrelationships between these functions in a global economic context.

Lehrinhalte

^(*)International Financial Managment

International Marketing and Global Strategy

strategic challenges facing businesses in an international context with focus on marketing
controlling and co-ordinating activities in multiple markets
managing diverse markets
responding to consumer and competitor differences
impact of different institutional structures
coping with market consolidation

International Logistics and Supply Chain Management

global supply chains and logistic flows
risks and opportunities of global sourcing
designing and implementing global supply chains, foreign manufacturing, inventory management
coping with security concerns
outsourcing, service standards, transportation options, performance evaluation

Untergeordnete Studienfächer, Module und Lehrveranstaltungen
KS ^(*)International Financial Management
KS ^(*)International Logistics and Supply Chain Management
KS ^(*)International Marketing and Global Strategy