 |
| Detailed information |
| Original study plan |
Bachelor's programme Economics and Business 2020W 2023W |
| Objectives |
Students will learn core psychological concepts of the field and they will be able to apply them in real world settings.
|
| Subject |
Core topics of the field such as: Perception of advertisements, attentional processes relevant to advertising, consumer decision making, customer satisfaction, buying motivation, social processes, branding, persuasion, or learning of advertising messages.
|
| Criteria for evaluation |
Final exam and evaluation of course exercises.
|
| Methods |
Oral presentations given by the course instructor, ongoing exercises, and self-study.
|
| Language |
German |
| Study material |
Will be announced at the beginning of the course.
|
| Changing subject? |
No |
|
