Es ist eine neuere Version 2025W dieses Fachs/Moduls im Curriculum Bachelor's programme Economics and Business 2025W vorhanden.
Workload
Mode of examination
Education level
Study areas
Responsible person
Coordinating university
18 ECTS
Accumulative subject examination
B2 - Bachelor's programme 2. year
Business Administration
Rudolf Winter-Ebmer
Johannes Kepler University Linz
Detailed information
Original study plan
Bachelor's programme Economics and Business 2024W
Objectives
The students are familiar with the fundamentals and current focal points of market-oriented management. They are able to think and act strategically and understand basic strategic connections related to marketing. The inclusion of complementary disciplines enables a comprehensive perspective.
