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| Detailed information |
| Pre-requisites |
VL Management and Marketing
IK Management and Marketing
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| Original study plan |
Master's programme Management in Polymer Technologies (MPT) 2022W |
| Objectives |
The aim is to acquire knowledge and understanding in current issues of international marketing and emerging markets. Specifically, students discuss, analyse and present case studies regarding specific international business and marketing topics.
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| Subject |
The course deals with current topics in advanced and emerging markets on the strategic and operational level of international business and marketing. At the beginning of each session, the lecturer will provide an introduction to the different topics based on the course literature.
Then, students do group work on specific topics in international marketing. They discuss and present their ideas. Furthermore, each student works on case studies individually and hands in a report.
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| Criteria for evaluation |
Presentations and reports of mini cases 40%
Individual case reports 60%
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| Methods |
Presentations, discussions, case studies, interactive group work
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| Language |
English |
| Study material |
Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John (2017): International Business: The New Realities, 4th edition, Prentice Hall.
Green, Mark C. and Keegan, Warren J. (2019): Global Marketing, Global Edition, 10th edition, Pearson.
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| Changing subject? |
No |
| Further information |
The course is held in the winter semester.
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| Corresponding lecture |
WKMPMSEINMA: SE International Marketing for Engineers (3 ECTS)
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