Study guide of JKU Linz
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Mechanical Engineering
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Inhalt
[
481WLVAINMV22
]
VL
Introduction to Innovationmanagement and Marketing
Versionsauswahl
Version
2023W
Workload
Education level
Study areas
Responsible person
Hours per week
Coordinating university
3 ECTS
M2 - Master's programme 2. year
Mechatronics
Thomas Pumhössel
2 hpw
Johannes Kepler University Linz
Detailed information
Original study plan
Master's programme Mechatronics 2023W
Objectives
Teaching of the fundamentals of Innovationmanagement and Marketing
Subject
Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
* Definitions of R&D (Research&Development), FRASCATI Manual
* Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation)
* Intellectual Property Rights- (IPR-) Management
* Ideas Management
* Knowledge Management in R&D
* Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
Criteria for evaluation
written examination
Methods
Teaching of the theoretical basis with a script
Language
German
Changing subject?
No
Further information
none
Earlier variants
They also cover the requirements of the curriculum (from - to)
MEMWCVOINMA: VO Introduction to Innovationmanagement and Marketing (2004S-2022S)
On-site course
Maximum number of participants
-
Assignment procedure
Assignment according to sequence