Inhalt

[ 514INMAIMCU21 ] IK (*)International Marketing Cases

Versionsauswahl
(*) Leider ist diese Information in Deutsch nicht verfügbar.
Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS B1 - Bachelor 1. Jahr Betriebswirtschaftslehre Katharina Hofer 2 SSt Johannes Kepler Universität Linz
Detailinformationen
Anmeldevoraussetzungen (*)KS Principles of Marketing: An International Perspective
Quellcurriculum Bachelorstudium International Business Administration 2023W
Ziele (*)The students have knowledge of the strategic marketing management process and the marketing mix and application in business practice. They have extensive capabilities in formulating, implementing and adapting marketing strategies in an international environment. They are able to structure and analyze international marketing challenges. They can apply basic concepts of international marketing to specific market situations. The students know how to work in teams for problem solving.
Lehrinhalte (*)Clarification of the following basic terms will be covered:

  • Multinational firm environment
  • International market assessment and entry
  • Strategic marketing process
  • Standardization/adaptation of the marketing mix
Beurteilungskriterien (*)Group assignment: presentation and report; individual assignments: reflection paper, participation in class.
Lehrmethoden (*)Case analysis, presentations, discussion, peer evaluation.
Abhaltungssprache Englisch
Literatur (*)Case studies provided by the lecturer
Lehrinhalte wechselnd? Nein
Präsenzlehrveranstaltung
Teilungsziffer 40
Zuteilungsverfahren Zuteilung nach Vorrangzahl