[ 514IMAM21 ] Subject International Management and Marketing

Workload Mode of examination Education level Study areas Responsible person Coordinating university
30 ECTS Structure B1 - Bachelor's programme 1. year Business Administration Almina Besic Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme International Business Administration 2021W
Objectives Students are familiar with fundamental theories and models in strategic and international management and know important management tools and methods. The students have knowledge of basic terms, concepts and models of marketing in a domestic and international context. Students have knowledge of core concepts in organization theory and organizational behavior. Students know how change processes can be designed and organizational learning can be supported through leadership and HRM. The students further have knowledge of the issues and challenges involved in cross-cultural business encounters .
Subject The students have knowledge of fundaments of strategic and international management, marketing, organization theory and organizational behavior as well as the change process and organizational learning through leadership and HRM. The students further understand organizations as social systems and can differentiate organizational structures. They have an understanding of cross-cultural business encounters.
Subordinated subjects, modules and lectures