Inhalt
[ 515MSIMEMAK20 ] KS Introduction to Marketing
|
|
|
|
(*) Unfortunately this information is not available in english. |
|
Workload |
Education level |
Study areas |
Responsible person |
Hours per week |
Coordinating university |
3 ECTS |
B1 - Bachelor's programme 1. year |
Business Administration |
Christoph Teller |
2 hpw |
Johannes Kepler University Linz |
|
|
|
Detailed information |
Pre-requisites |
(*)keine
|
Original study plan |
Bachelor's programme (*)Betriebswirtschaftslehre 2020W |
Objectives |
• Teaching of terms, tasks, concepts and models of marketing in modern management
• Facilitation of a critical analysis with content-related issues
• Development of an integrative understanding of the basic marketing knowledge in theory and practice
|
Subject |
• Customer benefit and establishing customer retention
• Strategic marketing; market segmentation and positioning
• Market research
• Products, services, and brands; new product development and product life cycle strategies
• Basic considerations and determinants of pricing; pricing strategies
• Distribution, logistics, and retailing
• Integrated marketing communication and communication instruments
|
Criteria for evaluation |
• Exam (50%)
• Video-based presentation (50%)
A positive assessment of the exam and/or re-exam is necessary in order to participate in the second part of the course (video-based presentation). For an overall passing grade both the exam and the video-based presentation have to get a positive mark.
|
Methods |
In order to achieve the teaching and learning goals both theoretical inputs, case examples, exercises in small groups, and critical reflection and discussion are used.
|
Language |
German |
Study material |
Kotler, P., Armstrong, G, Harries, L., Piercy, N. 2019. Grundlagen des Marketing (7. Aufl.). Pearson.
|
Changing subject? |
No |
|
|
|
On-site course |
Maximum number of participants |
100 |
Assignment procedure |
Assignment according to priority |
|
|
2023SS2 |
|
← |
MuSSS O.C. |
|
← |
Number obligatory dates |
|
|
0 |
|
|
MuSSS assistance |
|
|
Astrid Horejs |
|
|
Number participants (min/max) |
|
|
25 /
999 |
|
|
Course fee |
|
|
€ 0,00 |
|
|
Online materials and media |
|
|
Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. |
|
|
Book from onlineshop |
|
|
Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 |
|
|
Dates |
|
|
Day | Date | Time | Room | Topic |
---|
Thu | 25.05.2023 | 16:45 - 20:00 | Raab 9901 | Klausur | Thu | 08.06.2023 | 18:00 - 20:00 | Raab 9901 | Nachklausur | Wed | 14.06.2023 | 00:00 - 00:00 | | Einreichung Konzept | Thu | 22.06.2023 | 00:00 - 00:00 | | Einreichung vorläufig. Video | Mon | 03.07.2023 | 00:00 - 00:00 | | Abgabetermin finales Video | |
|
|
|
|
|