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[ 515MSIMEMAK20 ] KS Introduction to Marketing
Versionsauswahl
Es ist eine neuere Version 2025W dieser LV im Curriculum Extension programme Journalism and science communication 2025W vorhanden.
(*) Unfortunately this information is not available in english.
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B1 - Bachelor's programme 1. year Business Administration Christoph Teller 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)keine
Original study plan Bachelor's programme (*)Betriebswirtschaftslehre 2020W
Objectives • Teaching of terms, tasks, concepts and models of marketing in modern management • Facilitation of a critical analysis with content-related issues • Development of an integrative understanding of the basic marketing knowledge in theory and practice
Subject • Customer benefit and establishing customer retention • Strategic marketing; market segmentation and positioning • Market research • Products, services, and brands; new product development and product life cycle strategies • Basic considerations and determinants of pricing; pricing strategies • Distribution, logistics, and retailing • Integrated marketing communication and communication instruments
Criteria for evaluation • Exam (50%) • Video-based presentation (50%)

A positive assessment of the exam and/or re-exam is necessary in order to participate in the second part of the course (video-based presentation). For an overall passing grade both the exam and the video-based presentation have to get a positive mark.

Methods In order to achieve the teaching and learning goals both theoretical inputs, case examples, exercises in small groups, and critical reflection and discussion are used.
Language German
Study material Kotler, P., Armstrong, G, Harries, L., Piercy, N. 2019. Grundlagen des Marketing (7. Aufl.). Pearson.
Changing subject? No
On-site course
Maximum number of participants 100
Assignment procedure Assignment according to priority
MuSSS O.C.
Number obligatory dates     0 0 0 0 0 0 0 0 0 0 0 0    
MuSSS assistance     Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs Astrid Horejs    
Number participants (min/max)     25 / 999 25 / 100 25 / 999 25 / 999 25 / 999 25 / 999 25 / 999 25 / 999 25 / 999 25 / 999 25 / 999 25 / 999    
Course fee     € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00 € 0,00    
Online materials and media     Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle. Powerpoint slides with audio commentary. The accompanying Moodle-course can be found on JKU Moodle.    
Book from onlineshop     Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95 Grundlagen des Marketing (2019 - Kotler/Armstrong/Harries/Piercy - Pearson), available at the price of € 49,95    
Dates    
DayDateTimeRoomTopic
Fri20.11.202013:45 - 18:15Raab HeimKlausur
Fri04.12.202012:00 - 13:30onlineNachklausur
DayDateTimeRoomTopic
Fri18.12.202013:45 - 15:30OnlineKlausur
Thu07.01.202115:00 - 17:00OnlineNachklausur (voraussichtlich online)
DayDateTimeRoomTopic
Fri28.05.202111:30 - 19:45Raab HeimHauptklausur
Wed09.06.202111:30 - 19:45Raab HeimNachklausur
DayDateTimeRoomTopic
Fri07.05.202111:30 - 19:45Raab HeimKlausur
Fri21.05.202111:30 - 17:30Raab HeimNachklausur
DayDateTimeRoomTopic
Wed17.11.202111:15 - 19:30Raab-HeimHauptklausur
Wed01.12.202114:15 - 19:30Raab-HeimNachklausur
DayDateTimeRoomTopic
Thu16.12.202111:15 - 19:30Raab-HeimHauptklausur
Mon10.01.202218:45 - 19:30Raab-HeimNachklausur
DayDateTimeRoomTopic
Mon09.05.202210:00 - 19:45Raab-HeimHauptklausur
Mon23.05.202214:30 - 19:45Raab-HeimNachklausur
DayDateTimeRoomTopic
Mon23.05.202219:00 - 19:45Raab-HeimHauptklausur
Tue07.06.202217:30 - 19:45Raab-HeimNachklausur
DayDateTimeRoomTopic
Fri18.11.202208:30 - 13:45Raab 9901Klausur
Fri02.12.202214:30 - 16:45Raab 9901Nachklausur
DayDateTimeRoomTopic
Tue13.12.202200:00 - 00:00Raab 9901Klausur
Tue10.01.202300:00 - 00:00Raab 9901Nachklausur
DayDateTimeRoomTopic
Thu04.05.202314:15 - 20:00Raab 9901Klausur
Fri19.05.202315:30 - 16:15LP B045
Fri19.05.202316:45 - 17:30LP B045
Fri19.05.202318:00 - 18:45LP B045
Fri19.05.202319:15 - 20:00LP B045
Fri19.05.202316:45 - 20:00PR HuemerstraßeNachklausur
Thu25.05.202300:00 - 00:00Einreichung Konzept
Fri09.06.202300:00 - 00:00Einreichung vorläufig. Video
Thu22.06.202300:00 - 00:00Abgabetermin finales Video
DayDateTimeRoomTopic
Thu25.05.202316:45 - 20:00Raab 9901Klausur
Thu08.06.202318:00 - 20:00Raab 9901Nachklausur
Wed14.06.202300:00 - 00:00Einreichung Konzept
Thu22.06.202300:00 - 00:00Einreichung vorläufig. Video
Mon03.07.202300:00 - 00:00Abgabetermin finales Video