[ 986CABUCB4K22 ] KS (*)CB4: Digital transformation and platform economy

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Workload Ausbildungslevel Studienfachbereich VerantwortlicheR Semesterstunden Anbietende Uni
3 ECTS M1 - Master 1. Jahr Betriebswirtschaftslehre Elke Schüßler 2 SSt Johannes Kepler Universität Linz
Anmeldevoraussetzungen (*)KS BC2: Induction: Team development UND KS BC1: Foundations of management UND KS BC3: Foundations of management science
Quellcurriculum Masterstudium Leading Innovative Organizations 2022W
Ziele (*)Students are familiar with the principles underlying the platform economy. They understand the economic and societal relevance of crowd/platform-based organizing with a particular emphasis on the dynamic interplay between

  • for-profit and not-for profit host organizations that strategically engage in platform management and crowd-based organizing
  • platform architectures as digital infrastructure that draws on technologies for ubiquitous connectedness, archiving & profiling, automated content generation, real-time detection of deviation from rules/pattern (i.e. algorithmic governance), authentication/verification of documents (e.g. distributed ledger) and generative manufacturing.
  • crowds as exceedingly large, more or less heterogeneous social bodies that possess varying degrees of actorhood, and
  • socio-economic environments encompassing users/customers, suppliers, competitors, media and political/regulatory bodies
Lehrinhalte (*)
  • Explaining platforms: The merits and limits of markets, bureaucracies and communities as explanatory principles for platforms and crowds
  • Fundamental organization theory required for explaining platforms (see above)
  • Strategies for managing platforms
  • Societal antecedents and effects of crowd-based organizing (e.g. digital labor and click work, surveillance capitalism etc.)
Beurteilungskriterien (*)Pre-readings (10%), homework (40%), exam(s) (40%), class participation (10%)
Lehrmethoden (*)Lecture, discussion
Abhaltungssprache Englisch
Literatur (*)A set of academic articles from A and A+ journals reflecting current developments in platform/crowd research
Lehrinhalte wechselnd? Nein
Äquivalenzen (*)986CABUCB4K19: CB4 Understanding the digital economy
Teilungsziffer 40
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