Detailed information |
Original study plan |
Master's programme Mechatronics 2021W |
Objectives |
Teaching of the fundamentals of Innovationmanagement and Marketing
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Subject |
- Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
* Definitions of R&D (Research&Development), FRASCATI Manual * Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation) * Intellectual Property Rights- (IPR-) Management * Ideas Management * Knowledge Management in R&D * Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
|
Criteria for evaluation |
written examination
|
Methods |
Teaching of the theoretical basis with a script
|
Language |
German |
Changing subject? |
No |
Further information |
none
Until term 2022S known as: MEMWCVOINMA VO Introduction to Innovationmanagement and Marketing
|
Earlier variants |
They also cover the requirements of the curriculum (from - to) MEMWCVOINMA: VO Introduction to Innovationmanagement and Marketing (2004S-2022S)
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