| Detailed information |
| Original study plan |
Master's programme Mechatronics 2021W |
| Objectives |
Teaching of the fundamentals of Innovationmanagement and Marketing
|
| Subject |
- Strategic Innovationmanagement in Industry (PLM ProductLife CycleManagement, Innovation Portfolios and Road Maps)
* Definitions of R&D (Research&Development), FRASCATI Manual
* Operational R&D / Quality Management in R&D (KPIs= Key Performance Indicators of Innovation)
* Intellectual Property Rights- (IPR-) Management
* Ideas Management
* Knowledge Management in R&D
* Marketing of industrial investment goods / Engineering of Large-scale Plants (Lotsize 1, Businessplan, Key AccountManagement)
|
| Criteria for evaluation |
written examination
|
| Methods |
Teaching of the theoretical basis with a script
|
| Language |
German |
| Changing subject? |
No |
| Further information |
none
Until term 2022S known as: MEMWCVOINMA VO Introduction to Innovationmanagement and Marketing
|
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
MEMWCVOINMA: VO Introduction to Innovationmanagement and Marketing (2004S-2022S)
|
