[ 572IMGTIMEU18 ] IK International Market Entry

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Workload Education level Study areas Responsible person Hours per week Coordinating university
4 ECTS B2 - Bachelor's programme 2. year Business Administration Erna Szabo 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS International Business
Original study plan Bachelor's programme Business and Economics 2021W
Objectives To gain insights into the internationalization process of companies
To understand and evaluate processes of international strategy formulation and implementation
To evaluate internationalization models and different modes of international expansion
To master tools and practices for structuring and controlling the internationalization process
To apply strategic planning techniques and tools for strategic analysis, development and implementation and to analytically prepare management decisions facing firms with the help of case settings
Subject Introduction to global strategy making and strategy implementation
Introduction to international market entry (motives of internationalization, the internationalization process, how to plan a market entry)

Criteria for evaluation Case Studies (40 % of the grade)
Essay (15 % of the grade)
Final Exam (45 % of the grade)
Methods Case studies
Role plays
Videos and articles
Language English
Study material De Wit, B. & Meyer, R. (2004). Strategy: Process, Content & Context. (3rd ed.) Thomson. Chapter 11.
Gupta, A. K., & Govindarajan, V. (2000). Managing global expansion: A conceptual framework. Business Horizons, 43(2), pp. 45-54.
Hambrick, D.C. & Fredrickson, W. (2005). Are you sure you have a strategy? Academy of Management Executive, Vol. 19(4), pp. 51-62.
Hitt, M.A., Ireland, D.R. & Hoskisson, R.E. (2007). Strategic Management. Competitiveness and Globalization: Concepts. (7th ed.) Mason: Thomson South-Western. Chapters 2 and 3.
Hitt, M.A., Ireland, D.R. & Hoskisson, R.E. (2007). Strategic Management. Competitiveness and Globalization: Concepts. (7th ed.). Mason: Thomson South-Western. Chapters 4 and 6.
Johanson, J., & Vahlne, J.E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), pp. 1411-1431.
Koen, C.I. (2005). Comparative Corporate Governance. In: Koen, C.I. (Ed.). Comparative International Management. London: McGraw Hill, pp. 254-306.
Mellahi, K., Frynas, J. G., & Finlay, P. (2005). Global strategic management. Oxford: Oxford University press. Chapter 6.
Shenkar, O. & Luo, Y. (2008). International Business. (2nd ed.) Los Angeles: Sage. Chapter 12.
Case Study: Resuming Internationalization at Starbucks
Changing subject? No
On-site course
Maximum number of participants 40
Assignment procedure Assignment according to priority