Detailed information |
Pre-requisites |
(*)Fach Einführung in die Betriebswirtschaftslehre, Fach Einführung in die Volkswirtschaftslehre und Fach Kernkompetenzen I aus Betriebswirtschaftslehre
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Original study plan |
Bachelor's programme Business and Economics 2021W |
Objectives |
The seminar aims to provide students with the basic theoretical foundations concerning computer-mediated communication (CMC).
The seminar offers an in-depth exploration of selected and current topics in the field of CMC.
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Subject |
- Concepts, theories and models in the field of communication and CMC in particular (e.g. persuasion)
- Current research in the field of CMC
- practical implications (e.g. for health services, education), risks and opportunities of CMC
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Criteria for evaluation |
course attendance, completion of written and oral assignments
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Methods |
lectures, independent reading, interactive elements (e.g. discussions, practical exercises, presentations)
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Language |
German |
Study material |
to be announced in class
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Changing subject? |
No |
Earlier variants |
They also cover the requirements of the curriculum (from - to) 2CVKOMSE: SE Computer-mediated Communication (2012W-2015S)
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