| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
|
| Original study plan |
Bachelor's programme Business and Economics 2021W |
| Objectives |
- Knowledge of theory on strategic management
- Development of critical and analytical perspective
- Supporting strategic and personal skills
- Expansion of social skills through teamwork
- Expand on methodical skills
- Practical relevance and knowledge transfer of course content: Environmental and industry analysis in teams
|
| Subject |
- Environmental and industry analysis
- General environment
- Industry structures and industry dynamics
- Stakeholder
- Strategic Foresight
- Value added on industry-level
- Strategy formulation on business-level and functional-level
|
| Criteria for evaluation |
Environmental and industry analysis (group work)
Examination(individual work)
For a passing grade: at least 50% of the total number of points available
|
| Language |
German |
| Study material |
- Exploring Strategy. Johnson et al. 11th Edition. 2017 Pearson Education Limited.
- Strategisches Management – Grundlagen für Studium und Praxis.
Reisinger, Gattringer und Strehl 2017. 2. Auflage. Pearson Studium
- Reader Strategisches Management, Last update: October 2017.
|
| Changing subject? |
No |
| Corresponding lecture |
(*)515COSLSTSS20: SE Stakeholder Strategy (3 ECTS) ODER
gemeinsam mit 572BSTRUNTU15: IK Strategisches Management: Unternehmensanalyse(3 ECTS) äquivalent zu:
515SMMPSMPS20: SE Strategisches und Marktorientiertes Management in der Praxis (6 ECTS)
|
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BSTRSMB: IK Strategic Management: Industry Analysis (2007W-2015S)
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