| Detailed information |
| Pre-requisites |
(*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
|
| Original study plan |
Bachelor's programme Business and Economics 2021W |
| Objectives |
- Knowledge of theories on Strategic Management, concepts, methods and instruments
- Development of critical and analytical perspectives
- Expansion of social skills through teamwork
- Practical relevance and transfer of content: company analysis in teams
|
| Subject |
- Company analysis
- Resources, capabilities and competencies
- Culture and structure
- Methods and tools
- Strategy formulation
- Corporate-level strategy
- Business-level strategy
- Operational strategies
Practical transfer: Company analysis
|
| Criteria for evaluation |
Business / Organizational Analysis(group work)
Examination (individual work)
For a passing grade: at least 50% of the total number of points available
|
| Language |
German |
| Study material |
- Exploring Strategy. Johnson et al. 11th Edition. 2017 Pearson Education Limited.
- Reader Strategisches Management, Last Update October 2017
|
| Changing subject? |
No |
| Corresponding lecture |
(*)515COSLSTPS20: SE Strategy Process (3 ECTS) ODER
gemeinsam mit 572BSTRBRAU15: IK Strategisches Management: Branchenanalyse (3 ECTS) äquivalent zu:
515SMMPSMPS20: SE Strategisches und Marktorientiertes Management in der Praxis (6 ECTS)
|
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2BSTRSMU: IK Strategic Management: Company Analysis (2007W-2015S)
|
