| Detailed information |
| Pre-requisites |
(*)KS Angewandte Marketingforschung (Einstiegskurs)
|
| Original study plan |
Bachelor's programme Business and Economics 2021W |
| Objectives |
In the context of a "real world" project, students will acquire skills to enable them to apply their knowledge in market research. Students will learn the skills necessary to present results professionally (in both written and oral form) to their prospective client(s).
|
| Subject |
Students will learn to apply market research methods and tools in the context of an assigned market research project. Project content will vary.
|
| Criteria for evaluation |
Successful implementation, documentation and presentation of practical, "real world" projects
|
| Language |
German |
| Study material |
Reader "Angewandte Marketingforschung"; transparencies "Angewandte Marketingforschung"
Supplementary readings will be announced during the semester.
|
| Changing subject? |
No |
| Earlier variants |
They also cover the requirements of the curriculum (from - to)
2MARKFI: IK Applied Marketing Research (2001W-2015S)
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