[ 572BSTRBRAU15 ] IK Strategic Management: Industry Analysis

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Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B2 - Bachelor's programme 2. year Business Administration Regina Gattringer 2 hpw Johannes Kepler University Linz
Detailed information
Pre-requisites (*)KS Strategisches Management: Grundlagen (Einstiegskurs) UND IK Strategisches Management: Vertiefung
Original study plan Bachelor's programme Business and Economics 2021W
  • Knowledge of theory on strategic management
  • Development of critical and analytical perspective
  • Supporting strategic and personal skills
  • Expansion of social skills through teamwork
  • Expand on methodical skills
  • Practical relevance and knowledge transfer of course content: Environmental and industry analysis in teams
  • Environmental and industry analysis
    • General environment
    • Industry structures and industry dynamics
    • Stakeholder
  • Strategic Foresight
  • Value added on industry-level
  • Strategy formulation on business-level and functional-level
Criteria for evaluation Environmental and industry analysis (group work)

  • Reports
  • Presentation

Examination(individual work)

For a passing grade: at least 50% of the total number of points available

Language German
Study material
  • Exploring Strategy. Johnson et al. 11th Edition. 2017 Pearson Education Limited.
  • Strategisches Management – Grundlagen für Studium und Praxis.
Reisinger, Gattringer und Strehl 2017. 2. Auflage. Pearson Studium
  • Reader Strategisches Management, Last update: October 2017.
Changing subject? No
Corresponding lecture (*)515COSLSTSS20: SE Stakeholder Strategy (3 ECTS) ODER
gemeinsam mit 572BSTRUNTU15: IK Strategisches Management: Unternehmensanalyse(3 ECTS) äquivalent zu:
515SMMPSMPS20: SE Strategisches und Marktorientiertes Management in der Praxis (6 ECTS)
Earlier variants They also cover the requirements of the curriculum (from - to)
2BSTRSMB: IK Strategic Management: Industry Analysis (2007W-2015S)
On-site course
Maximum number of participants 25
Assignment procedure Assignment according to priority