Detailed information |
Pre-requisites |
(*)Fach Einführung in die Betriebswirtschaftslehre und Fach Einführung in die Volkswirtschaftslehre
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Original study plan |
Bachelor's programme Business and Economics 2017W |
Objectives |
The course gives an overview of the most important foundations to business processes and business models. The students are able to characterize, evaluate, and improve business processes. Students understand the business model concept and learn approaches for modelling and management of business models.
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Subject |
What is a business process? Overview of the key business processes in an enterprise; process-structure-transparency, process-performance-transparency, process-redesign and continuous process improvement; business models as a management concept, structures of a business model; management of business models, case studies
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Criteria for evaluation |
Active participation in course, home work, presentation and seminar work
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Methods |
There are theoretical inputs and exercises in small groups and phases of critical reflection and discussion to achieve the teaching and learning objectives.
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Language |
German |
Study material |
Wirtz; B. W.; Business Model Management: Design - Instrumente - Erfolgsfaktoren von Geschäftsmodellen, Gabler 2013.
Osterwalder, A./Pigneur, Y.: Business Model Generation, Campus 2011.
Stähler, P.: Geschäftsmodelle in der digitalen Ökonomie, JOSEF EUL 2002.
Lehmann, F.: Integrierte Prozessmodellierung mit ARIS, dpunkt 2007.
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Changing subject? |
No |
Further information |
none
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Earlier variants |
They also cover the requirements of the curriculum (from - to) 2BGUPI: IK Business Models and Processes (2009W-2015S)
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