Inhalt

[ 572ESMMWEKK21 ] KS Advertising and Consumer Psychology

Versionsauswahl
Workload Education level Study areas Responsible person Hours per week Coordinating university
3 ECTS B3 - Bachelor's programme 3. year Education/Psychology Bernard Batinic 2 hpw Johannes Kepler University Linz
Detailed information
Original study plan Bachelor's programme Economics and Business 2021W
Objectives Students will learn core psychological concepts of the field and they will be able to apply them in real world settings.
Subject Core topics of the field such as: Perception of advertisements, attentional processes relevant to advertising, consumer decision making, customer satisfaction, buying motivation, social processes, branding, persuasion, or learning of advertising messages.
Criteria for evaluation Final exam and evaluation of course exercises.
Methods Oral presentations given by the course instructor, ongoing exercises, and self-study.
Language German
Study material Will be announced at the beginning of the course.
Changing subject? No
On-site course
Maximum number of participants 200
Assignment procedure Assignment according to priority