The students are able to structure current topics and approaches of strategic and market-oriented management with means of scientific methods. They are familiar with the necessary specific knowledge based on relevant scientific literature. The students are able to present their prepared oral and written content in a professional manner.
Subject
basics of scholarly work
process of systematic literature analysis
reflexive discussion of up-to-date scientific matter of current themes of strategic and market-oriented management
regulations necessary for the compilation of a scientific disposition/proposal
Criteria for evaluation
Active participation throughout seminar, presentation, and written seminar report
Methods
Attainment of study and teaching objectives based on theoretical inputs, self studies, exercises in small teams, and in particular critical re-flexion and discussion.
